Business insight with Twitter and Watson Analytics
July 24, 2015 § Leave a comment
Recently, we have been working with a pharmaceutical company focused on a variety of transformational cloud initiatives including social network analysis. Currently, the focus is on physician targeting, social listening, and optimizing sales engagement for a specific group of products.
I have included a brief presentation illustrating how to merge sophisticated, predictive analytics with Twitter data using IBM Watson Analytics, which enables business professionals to immediately pull Twitter data into any project. By automating the steps of data curation, predictive analysis and visual storytelling, Watson Analytics can identify and explain hidden patterns and relationships, accelerating the understanding of why things happen and what’s likely to happen in the future. Enjoy!